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Blended in-game advertising platform

Anzu has built a new advertising ecosystem that enables to create meaningful connections between people and brands, with ads fully blend into the gaming world.

Advertisers are always looking for new audience types and wider reach. Game developers don’t have a scalable solution to bring ad monetization into their games. Anzu connected the dots and developed a cross-platform solution that enables top-tier studios to make their game world more realistic with fully blended in-game ads that don’t block user sessions.

To complete and measure ad viewability, exposure time, and accuracy in real time, Anzu offers proprietary 3D ad tracking engine. With its full transparency and detailed reporting, advertisers can make sure that their ads appear in brand-safe environments.

References
KPIs
  • Broaden advertisement reach to new platforms and unique gaming audiences
  • Increase brand affinity
  • Get higher video ad completion rates and brand name recognition
Use cases
  • Access exclusive inventory of top games that never showed ads before, and engage with hard-to-reach audiences across screens
  • Advanced targeting of ads inside the game based on carrier data stored in the Amdocs systems (ULM, AYA, etc)
  • Connect Amdocs MyAds with Anzu interactive ad units to save ads for later – offline coupons, ecommerce, app downloads
  • Use Amdocs Geo edge to block inappropriate content to young players across all platforms and devices
  • Measure ad performance with a patented 3D ad tracking engine for ad viewability measurement in real time, compatible with 3rd party brand safety tools
https://anzu.io/