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Neura helps leading mobile brands drive higher customer engagement and retention with AI-powered, real-world insights for advanced campaign segmentation & triggering

Brands today understand their users with web, in-app, and customer data–looking constantly for new ways to reach users, all the while engagements are being ignored and retention rates continue to drop.

Neura empowers brands to leverage real-world data to understand each user’s lifestyles, habits, and the contexts that drive them to engage and convert – enabling them to reach the right user with the most relevant message at the time when they’re available and receptive.

Neura’s Behavioral Traits provide powerful insights to each user’s unique lifestyle so that brands can activate audiences like Hard Worker, Frequent Traveler, Sleep Deprived, and Avid Runner. Using Neura Moments, brands trigger journeys at moments of availability, such as when the user wakes up, starts their morning commute, or relaxes at home, instead of while they are sleeping or driving.

References
KPIs
  • Increase app engagement
  • Drive more conversions and higher life-time value of app users
  • Increase app retention and avoid churn by avoiding notification fatigue
Use cases
  • Drive user conversions to features that drive business KPIs – such as new plan purchases and international roaming plans
  • Increase up-sell and cross-sell offer conversions by understanding each user’s purchasing habits and delivering notifications contextually
  • Create new, relevant offers for users based on their real-world habits (such as: business travelers, hard workers, students, and more)
  • Drive engagement with added value features and services such as loyalty apps and rewards
  • Drive brand loyalty and app usage with contextual engagements that take into account each user’s preferences and needs
https://www.theneura.com/